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We help SaaS and app-first platform teams fix the gaps in their email: poor adoption, flat engagement, and deliverability issues that don’t announce themselves until the damage is done.
For SaaS/App companies with a live product, paying customers, and 50k+ emails per month.
Trials are ending without converting, and you’re not sure why
Users sign up, go quiet, and churn before they’ve seen the value
Your sequences exist, but they feel like they were set up once and forgotten
You suspect deliverability is an issue, but you only find out when it’s already a problem
Campaigns go out fine. The automations, though? Less confident about those.
Email feels like it should be doing more, but no one has the full picture
When email underperforms, the cost isn’t just open rates. It’s slower growth, higher churn, and revenue you don’t see leaving.
We’re not an agency. We’re not a full-time hire. We’re the specialist your email programme has needed for a while.
Lifecycle strategy → Is email mapped to what users actually need to do? We check whether your journeys match your product’s real activation and retention moments, not just what looked good when they were set up.
User journeys → Are the right people getting the right message at the right time? We map your triggers, timing, and segmentation to find where users are falling through the gaps.
Deliverability health → Are your emails actually landing? Reputation issues, authentication gaps, and engagement signals. We surface what’s quietly pulling your inbox placement down before it becomes a crisis.
Where to fix first → You don’t need 40 recommendations. You need the right three. We prioritise by business impact, so your team knows exactly where to start.
Not an audit document that sits in a folder. A structured, end-to-end review of your email programme, delivered in 5 to 7 working days, with clear priorities your team can actually act on.
We work exclusively with opt-in, permission-based email programmes
No prep. No obligation. Just a sanity check to see if this is useful.
If you already know where the problem sits, we can help below – but most SaaS teams still start with a review.
Something's off, but we can't pinpoint it You're looking at the numbers, and they don't add up. The Email Growth Review gives you a clear answer in under a week.
Email is important, but it never quite gets the attention it deserves. We become the specialist your team doesn't have, without the cost of a full-time hire.
We think deliverability might be a problem Deliverability issues rarely announce themselves. By the time you notice, the damage is already done. We find the signals early.
The question is where to start. We’ll show you, clearly, quickly, and without the noise.
Most email consultants focus on campaigns or deliverability in isolation. We take a whole-programme view: strategy, journeys, segmentation, engagement signals and deliverability foundations. That means we don’t just fix issues, we show you how to grow revenue by improving personalisation, lifecycle performance and programme design. Our clients get quick wins plus a roadmap for long-term results.
No, deliverability is just the foundation. We specialise in improving the performance of your CRM email programme: smarter journeys, better segmentation, sharper engagement. Deliverability sits underneath to ensure the programme scales safely. This combination means your emails both land in inboxes and drive measurable growth.
Common signs include sliding open or click rates, important lifecycle emails underperforming, or feeling like your programme has stalled at a “basic” level. You may also see rising unsubscribes, complaints, or technical warning banners from Gmail and Yahoo. If you’re sending 75k+ emails a month and not seeing predictable, repeatable revenue from them, it’s time for a review.
It’s a 3-day diagnostic that maps your programme across journeys, campaigns, engagement and deliverability foundations. You’ll get a scorecard, a priority map and a top-5 action list ranked by impact. We’ll also suggest practical steps to personalise and scale your programme, so you leave with clarity and a clear 90-day plan.
If your emails are going missing, hitting spam or suffering from blocklist issues, we run a focused Deliverability Health Check. It looks at inbox placement, authentication (SPF, DKIM, DMARC), reputation and infrastructure. You’ll get a scorecard and fixes to restore trust and performance. Many clients start here and then expand into broader programme optimisation once the foundation is stable.
We typically work with growth-stage SaaS, apps and ecommerce companies sending 75k+ emails a month. These are teams where email is a critical driver of acquisition, conversion or retention, but the programme hasn’t reached its full potential. We don’t work with cold emailers or businesses without clear consent — everything we do is opt-in, permission-based and focused on lifecycle growth.
