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Most SaaS and app-first teams send plenty of email, onboarding, trials, product updates, renewals, but aren’t confident it’s actually helping the business. We help you understand what’s really happening and what to fix first
For SaaS companies with a live product, paying customers, and 50k+ emails per month.
Free trials aren’t converting like they should
Users don’t reach first value quickly enough
Important emails arrive late, or sometimes not at all
Results stay flat no matter what you try
You only notice deliverability issues once there’s already damage
No one really owns email end-to-end
When email underperforms, the cost shows up in activation, churn, and expansion – not just open rates.
We look at SaaS email programmes as a system, using our SENDER framework to assess strategy, entry points, journeys, deliverability, content, and results.
Helping SaaS and App teams improve email performance without hiring an agency or a full-time specialist.
Most teams come to us because email feels important, but results are confusing and ownership is unclear.
We work with growth-stage SaaS and app-first companies to understand what’s really happening across your email programme end-to-end.
That means looking at:
Lifecycle strategy – What email is actually responsible for in your business, from activation to retention to revenue
User journeys – How people enter and move through key sequences like onboarding, trials, and renewals
Deliverability health – Whether your emails reliably reach the inbox and protect trust
Engagement patterns – Where adoption, retention, or revenue leaks exist
What to fix first – Clear priorities instead of guesswork
The work covers everything from journey design to technical setup, whatever is getting in the way of email doing its job.
A structured, end-to-end diagnostic of your email programme.
We look at lifecycle strategy, user journeys, deliverability health, engagement risk, and data quality to identify the issues that matter most.
The Email Growth Review replaces assumptions with clarity.
We work exclusively with opt-in, permission-based SaaS email programmes
No prep. No obligation. Just a sanity check to see if this is useful.
If you already know where the problem sits, we can help below – but most SaaS teams still start with a review.
Email feels reactive. You're not sure which journeys are helping users get value and which are just noise. We map your entire lifecycle, identify what matters, and give you clear priorities.
Email is important, but no one owns it. You need someone who understands both the strategy (what email should do) and the technical side (making sure it reaches the inbox). That's us.
Deliverability issues often surface too late. We check your technical setup, sending reputation, and engagement patterns to catch problems before they cause damage.
If email plays a meaningful role in onboarding, retention, or revenue, and you want a clear, neutral second opinion, let’s talk.
Most email consultants focus on campaigns or deliverability in isolation. We take a whole-programme view: strategy, journeys, segmentation, engagement signals and deliverability foundations. That means we don’t just fix issues, we show you how to grow revenue by improving personalisation, lifecycle performance and programme design. Our clients get quick wins plus a roadmap for long-term results.
No, deliverability is just the foundation. We specialise in improving the performance of your CRM email programme: smarter journeys, better segmentation, sharper engagement. Deliverability sits underneath to ensure the programme scales safely. This combination means your emails both land in inboxes and drive measurable growth.
Common signs include sliding open or click rates, important lifecycle emails underperforming, or feeling like your programme has stalled at a “basic” level. You may also see rising unsubscribes, complaints, or technical warning banners from Gmail and Yahoo. If you’re sending 75k+ emails a month and not seeing predictable, repeatable revenue from them, it’s time for a review.
It’s a 3-day diagnostic that maps your programme across journeys, campaigns, engagement and deliverability foundations. You’ll get a scorecard, a priority map and a top-5 action list ranked by impact. We’ll also suggest practical steps to personalise and scale your programme, so you leave with clarity and a clear 90-day plan.
If your emails are going missing, hitting spam or suffering from blocklist issues, we run a focused Deliverability Health Check. It looks at inbox placement, authentication (SPF, DKIM, DMARC), reputation and infrastructure. You’ll get a scorecard and fixes to restore trust and performance. Many clients start here and then expand into broader programme optimisation once the foundation is stable.
We typically work with growth-stage SaaS, apps and ecommerce companies sending 75k+ emails a month. These are teams where email is a critical driver of acquisition, conversion or retention, but the programme hasn’t reached its full potential. We don’t work with cold emailers or businesses without clear consent — everything we do is opt-in, permission-based and focused on lifecycle growth.
